Analyse your results

How to effectively measure the ROI of your startup?

Have you ever sat in a conference room, filled with top officials of your company and being questioned what’s the ROI of a particular campaign? How often have you been able to provide a satisfactory answer? Have you ever...

How to effectively manage your website and social media pages?

Your website and social media profiles are the most powerful means of communication with your customers. It is therefore imperative to maintain a good behaviour on these platforms to manage your brand image and also to connect with your...

Staying on top of tools, technologies and market trends

8 ways to stay on top of tools, technologies and market trends

Today, the only thing constant about technology is CHANGE.To stay on top of your game, you need to keep updating yourself with the trends your industry rolls out each day. As a startup, trying to fit in and make...

5 challenges faced by entrepreneurs and ways to tackle them

5 challenges faced by entrepreneurs and ways to tackle them

Every entrepreneur has a great idea in mind which he/she thinks is worthy enough to convert into an enterprise. The objective of the idea may be to generate employment, generate grand revenue, solve a certain problem in the industry...

Is your website winning the war out there?

Is your website winning the war out there?

Is there a war out there? Yes definitely! Today, there are at least 4 billion websites and the huge competition make is challenging. To win the war you need to have the right (not all) weapons in your arsenal....

Every Business Needs Advertising to Grow

Every Business Needs Advertising to Grow

Advertising has constantly evolved from Stone Age to Social Media. It all started with ancient Egyptians carving on stone walls and now into the Facebook wall. Advertising has been floated through wall posters, announcements, word of mouth, pamphlets, flyers,...

What is customer segmentation and how to target your products/services?

What is customer segmentation and how to target your products/services?

Customer segmentation is a major aspect of running a business successfully. If you get it right, you are bound to climb the ladder, else, it’s the other way. It is extremely essential to precisely categorize your target audience into...

How to instantly wow and win your customer’s inbox?

How to instantly wow and win your customer’s inbox?

You’ve Got Mail! Emails are direct and easiest way to connect with your customers. It’s the bandwagon that can quickly transmit your messaging, products, service or brand to your customers. Best of all, it doesn’t cost a fortune. Most...

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