“53% of people who message businesses say that they are more likely to shop with the business they can message” That’s the answer to the question in the title. Let us explore this a little more in detail.
The Cambridge dictionary defines instant messaging as a service available on the internet that allows you to exchange written messages very quickly with someone who is using the internet at the same time. Here, “very quickly” is the keyword we are looking for. A chatbot enables any business to instantly message and connect with their users at any given time and place. Unlike email or other applications, chatbots offer a real-time and personalised interaction between the brand and its audience.
Chatbots ideally empower a brand to Connect – Converse – Convert for exponentially growing their business. If that’s not a technological superpower, then what is?
There is a plethora of information on chatbots and its innumerable applications. However, here’s a list of solid reasons that help in convincing yourself as to why is this the most sought-after technology today.
So, why chatbots?
01. A brand in need is “THE BRAND” indeed!
It is essential to have an open communication between prospects and the Brand. This not only broadens the window of opportunity for marketing but also creates a lasting impression in the minds of the prospects while considering the brand for a particular purchase decision. Chatbots, in a huge way, assist this intention. They offer an extremely transparent and interactive platform for prospects to converse with their preferred brands. And prospects always enjoy a good and meaningful conversation with their choice of brands. Users find it easier to connect with brands via chatbots as it provides a seamless medium to voice their opinions about a product or service, provide valuable feedback and also raise issues regarding their shopping experience. On the other hand, chatbots enable brands to keep their conversations with their users private and personalised so that issues and feedback are handled more efficiently.
02. An evolved form of Direct Communication
Earlier, if a user was unhappy with the service offered by a particular brand, he/she would rant about it on social media. In spite of genuine reasons, the brand would have to bear the brunt of such criticism on the online front. However, with the advent of chatbots, users are now resorting to private messaging with brands to address their issues and get them sorted seamlessly. Direct communication between a brand and a prospect is truly evolving and becoming more mature.
03. Presence at the right time in the right place
Engage with the conversation your audience is already having, where they want to have it. Yes, that’s the factor that could differentiate you from other brands competing in your space. If it’s Facebook that your users prefer, then connect with them via chatbots for messenger and offer your personalised services to them as they like it. If they want to connect with you via a mobile application, then go ahead and implement a chatbot in your app. If it’s your website they like to connect with you, then build a bot on your website for visitors checking your site. Long story short, like God, your chatbot could be omnipresent to assist your users whenever, wherever!
57% of consumers are interested in chatbots for their instantaneity.
04. Don’t follow the herd blindly
Email is getting tremendously crowded and people are just tired of receiving millions of emails each day. Have you noticed the number of “Unread” mails in your inbox lately? This number is rising by the day and many users hardly pay any heed to marketing emails anymore. How do you intimate your users about your latest launches and interesting insights, if they are no longer checking their emails? Why fear when chatbots are here. Chatbots give you the golden opportunity of sharing news, events and other offers with your users in their chat windows directly. Email marketing is slowly seeing a decline in efficiency and that gap is bridged by chatbots.
45.8% of consumers would rather communicate with a business through a chatbot than email.
05. “Opting in” on Landing pages is passe
People are tired of “opting in” on a landing page. Even if they do opt-in, they may never engage with your brand via email. Landing Page opt-ins may put an end to your customer journey abruptly. Your opportunities for customer nurturing, upselling and cross-selling start becoming slimmer with this traditional approach. Chatbots have an edge over old-school opt-in techniques in more than one ways.
06. Here’s the brand new Opt-in feature
Chatbots enable you to make opt-ins easier for your users. Not just that, an opt-in here, does not put an end to the customer journey. It actually enhances the buyer journey and provides a better medium for users to come back and chat with your brand. In short, these opt-ins are easy, effective and excellent in implementation.
07. Accelerate your customer journey
Messaging via chatbots is instantaneous. This provides a more conducive environment for the customer journey to progress faster. Chatbots put an end to long waiting times. Traditional emails would mean a waiting period of at least a few hours and can sometime take days to get a response from the brand. However, chatbots speed up the process of communication between a brand and its customers by keeping messaging short, simple and swift.
95% of consumers believe ‘customer service’ is going to be the major beneficiary of chatbots
08. Building a bot is as simple as building a lego house
Building a bot is much quicker than a traditional web funnel. Yes, it’s true. Contradictory to myths surrounding the complexity involved in building a bot, it is quite a cake walk. You may be able to build a decent bot in just under 10 minutes with minimum efforts. There are plenty of bot builders in the market that can help you build a suitable bot for your business with minimum investment.
09. Unbelievable Open Rates
Chatbot Marketing boasts of open rates that are at least 2-3 times the open rate of email marketing. That’s an impressive figure to neglect. As stated earlier, chatbots provide easier access for users to connect with their brands. They are easy, quick (almost real-time), convenient and effective. Additionally, messages shared via chatbots are shorter and crisper with an added element of personalisation. You can send tailored messages to specific people, based on their interests, past purchases, demographics etc using the data recorded by chatbots. These small but important gestures encourage higher open rates, yielding more business for your brand.
10. Broadcasting is back and how
Chatbots now make it very simple for you to segment your audience list and share customised messages to specific categories at the same time. All you need to do is use the “Broadcast” feature and life is as better as it gets from there. This not only saves a great deal of time, but also saves on a lot of money and efforts.
11. Easy and efficient Follow-up messaging
It is said that existing customers are the easiest targets to upsell and cross-sell your products. However, if you haven’t maintained good relations with your existing customers, then I seriously doubt if they’ll want to invest in your brand once again. Chatbots make it easier for your brand to follow-up with your customers and track their progress. Small intricacies like these can take you a long way in establishing a deep-rooted trust among your customers.