We often come across business owners who try to somehow sail their sinking ship all the way to the shore rather than fixing the ship and taking it on foreign water bodies for exploration. We’re crazy about our Chatbots and are completely in awe of what these marvels can do in reality. Chatbots can actually help you fix your ship and take it for greater sails. Every organisation, big or small, are running after capturing leads. They spend huge sums of money and countless hours of efforts in generating leads for their business. However, the success rate is still not satisfactory. Many entrepreneurs tend to give up on their idea due to lack of leads and customers. Chatbots could be a great solution to deal with this problem. In short, chatbots can help you attract and capture more qualified leads for your business.
Customise and Personalise User Experiences
Personalisation is an extremely important ingredient in lead generation strategies. Use your chatbots to interact with your website visitors through personal information captured using their Facebook profiles, Past visits, Online behavior, etc. If a second time visitor comes to your website, ensure that your chatbots asks questions like these –
- “Welcome to our store again! Did you return to complete your purchase of (insert past search link)?”
- “Hey, glad to see you again! We’re happy to share some great news with you. We’ve slashed the price on (insert past search product link). Isn’t that tempting enough to own?”
- “Hi FirstName, so thrilled to see you again! Are you still interested in purchasing (insert past search product link)? We’ve got some great offers going on.”
These small alterations in your communication with the prospects can make a huge difference to your business. Through these tweaks, you are enabling your chatbots to capture more leads which in turn leads to more customers and happy ones 🙂
95% of consumers believe ‘customer service’ is going to be the major beneficiary of chatbots (Mindbrowser, 2017)
Educate your customers about your offerings
One of the most effective uses of chatbots is educating your customers. Tap your customers right at the Awareness stage of the Inbound Methodology. Make your chatbots educate your prospects about your products or services.
The easiest way to to do this is to prepare a set of strong content pieces like webinars, ebooks, white papers and program your bots to provide them to your prospects in return for their email address and other desired details. If you have a strong offer, qualified leads will be willing to grab it anyway. Most of the people prefer to use chatbots for getting their answers and solving their issues.
48% of consumers prefer a chatbot that solves issues over a chatbot that has personality. (Business Insider, 2017)
Help prospects make the right purchase
More than often, your visitors may get lost on your website and thus lose interest in continuing their engagement with your brand. Don’t ever lose a potential customer due to lack of navigation. Enable your chatbots to assist your visitors with the correct product, apt pricing plans, latest offers etc. Direct them to make their purchase on your website extremely smooth and hassle-free.
47% of consumers would buy items from a chatbot. (HubSpot, 2017)
Employ scheduling bots to always be present at the right place at the right time
If you own a website that deals with hotel bookings, travel plans, or healthcare, then it is best to employ a scheduling bot to do major work. Imagine making hotel reservation on a website that bothers you with a volley of questions and procedures before actually confirming your booking. You’re bound to get bounced off. Now imagine if you could make a hotel reservation with just your email address and instant confirmation of your booking. That’s what a scheduling chatbot does for your business. It lets your visitors directly make a booking on the chat window itself, without having to browse through millions of pages before seeing the “Thank You” page. You may also use upselling or cross selling strategies here.
34% of consumers use chatbots to make a hotel reservation. (Drift, 2017)
Keep your visitors always engaged
It is vital for your brand to be available to visitors 24/7. Make sure you engage with your visitors through a Live Chat feature. As stated earlier, visitors may have many questions while viewing certain products on your website or even with the pricing of the products they are interested in. If their queries are answered instantly, they are more likely to complete their purchase. This boosts your lead generation efforts and eventually helps you improve conversion rates as well.
57% of consumers are interested in chatbots for their instantaneity. (HubSpot, 2017)