You’ve Got Mail!
Emails are direct and easiest way to connect with your customers. It’s the bandwagon that can quickly transmit your messaging, products, service or brand to your customers. Best of all, it doesn’t cost a fortune. Most inboxes are cluttered with marketing emails and what’s the guarantee that your email will not get lost in the crowd? Use these 7 tips and to win your customer’s inbox
01. Audience & Segmentation
When your emails are sent to any unsolicited audience, your emails will directly end up in spam or trash. Don’t you want to provide different levels of experience to your different customer base? It is important to create different segments to cater to user diverse user base so you can be ahead of your competitors.
02. Email subject
Subject Line: This is the first thing your audience will see, so this needs to be crafted carefully. Keep it short, relate it to the content while adding emotions and curiosity to your subject.
Example of subject lines that will increase open rates
- 5 proven tactics INSIDE to 3X/triple your sales
- 7 mistakes every business does
- How to generate MORE traffic to your website?
- Get your first 1,000 blog subscribers. Here’s how!
Avoid these words that get flagged as spam
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03. Personalisation & Messaging
Does your email recipient trust you? Do they know who you are? Personalise your email and have a one to one communication channel with your recipients. Personalisation is not just adding the recipient’s first and last name, its tailoring the email messaging based on a recipient’s behavior and/or preferences. Keep your email messaging friendly and don’t overboard the message with media content, as it could be blocked by email clients.
04. Mobile Friendly
Mobile devices have become such an integral part of our daily lives where people check emails often such as when waiting in a queue, during commute and any opportunity to do so. So it is necessary to optimise your emails for mobile devices.
Your email reaches out to different users who have different devices email clients. It’s good to test your emails on multiple devices and email clients before sending them to your recipients. If the email is not displaying properly, the recipient will immediately hit the delete button. Do you really want this to happen to you?
06. Trigger the send button at the right time
Sending emails in the right time zone is very very important to increase your response rate. Scheduling your emails for Monday or Friday is a bad choice. Research says Tuesday mid-morning is when most emails get opened compared to any another day of the week.
07. Analyse your results
Your job is not done yet! Keep an eye on the number of emails sent, delivered, opened and clicked. These statistics will help to improve your emails being viewed and responded. If you receive a high percentage of unsubscribes, you can address it in your next email distribution.
DO NOT miss these in your email
- Include Call to action (CTA) in your messaging and invite them to take action.
- Adding social media icons allow your subscribers to share your email via various social platforms and bring new subscribers.
- Add a web version of your email, so if the email is not displayed properly, the recipient can still view the web version of the email.
A well planned and executed email campaign will put your business at the forefront of your customer’s. Leveraging email space effectively will be beneficial to your business. Send thoughtful emails and keep your subscribers engaged and connected to your business..