Advertising has constantly evolved from Stone Age to Social Media. It all started with ancient Egyptians carving on stone walls and now into the Facebook wall.
Advertising has been floated through wall posters, announcements, word of mouth, pamphlets, flyers, handbills, billboards, newspapers, magazines, radio, television, and internet. Even the atmosphere is advertised with hot air balloons and airplanes.
Why, When and Where to Advertise
Advertising makes or breaks any business right from startups to corporates to consumer facing businesses and sales of products or services etc. This is the only vehicle to take your brand or product or service to its audience.
You need to advertise through every stage of your business, whether it is well-established and doing well or just starting up. When your business is strong, cash flows will be high. You can think out of the box and be creative to target your potential customers. Constant advertising will allow your business to remain at the forefront of your customer’s mind. If you aren’t doing that someone else well. If you are a startup, it is important to let people know that your business exists. This may take some time before your prospects become a customer but are totally doable with the right advertising.
With internet of things, the big bang of advertising is social media these days. With the colossal rise of smartphones and personalization algorithms, you can target advertisements for individual customers. Social media advertising is measurable and you can quickly learn if your advertisement is converting prospects into customers or not. This wasn’t the case with the old radio or television advertisements. You don’t need to spend a fortune on social media to reach your prospects. Social media space is huge and is growing; so it’s the right and best place to invest your dollars in growing your business.
If you haven’t yet considered social media advertising for your business, this is the perfect time to get started. Let’s go.